Published — 8 July, 2020
MP gives cautious welcome to Stray FM pledges
The future of much-loved local radio station Stray FM was cast into doubt earlier this year when owners Bauer Media revealed that the station was to become part of their Greatest Hits Radio network. Business and community figures, including local MP Andrew Jones, voiced concerns about the future of local news reporting, community support, advertising and local events which Stray FM has keenly supported.
Bauer Media Group bought Stray FM in early 2019. Mr Jones wrote to the Group Director of the organisation, Dee Ford, raising concerns about the future of the station and asking for assurances about its role. In respect of news coverage Ms Ford has told Mr Jones:
our plan at this stage is to deliver local news much as it is currently delivered by Stray FM. In fact, we expect access to the size and scope of the wider Bauer news team will enable the local team to better cover major local stories and issues. With respect to your question concerning the retention of a Harrogate-based news team, while we are yet to make any final decisions on specific staffing requirements, we expect to retain these roles.”Dee Ford, Group Director, Bauer Radio
The Harrogate MP also raised questions on the station’s support for community events and charities. Ms Ford continued:
Greatest Hits Radio will still have locally based journalists and reporters covering inherently local issues. All money raised locally for our charity, Cash for Kids, will be spent to improve the lives of local children. Local businesses will have improved options for making sure their advertising reaches target audiences and the local economy will be supported as Greatest Hits Radio seeks to play its part in the recovery of the UK economy.”Dee Ford, Group Director, Bauer Radio
And in respect of local businesses having the ability to advertise on the station Ms Ford concluded:
While we expect to bring in more national advertising, local advertising will be prioritised and local businesses will always have access. For local businesses seeking to advertise, we intend to expand our offering by providing them with access to our enhanced digital platforms and a broad radio portfolio, providing them with enhanced marketing solutions”Dee Ford, Group Director, Bauer Radio
This is positive movement on the issues local people have been raising and, frankly, a much more optimistic position than I expected we would be in. Any new arrangements for our local radio have huge shoes to fill and it is good to hear that several key principles about keeping it local, supporting local organisations and prioritising local advertising are understood and will be kept.
“However, we now need to see what those principles will mean in reality; how they will manifest themselves in what we hear when we tune in.”
“So, alongside local businesses and our community, I want to meet with senior management at Bauer Media to hear exactly how the promised local news will be delivered, practical examples of the community support they expect to do and the kinds of packages they will offer to local advertisers.
“It would be great too if we could retain some sort of local branding so that, if we can confirm the news content and the community and business support, the station doesn’t feel like a one-size-fits all operation even when it is still very much grounded in the community.”
“In conclusion, this is progress and I am pleased certain principles about being a locally-based community-grounded radio station are confirmed. As ever, the devil will be in the detail and that is what we need to look at next.”Andrew Jones, MP for Harrogate & Knaresborough
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